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Messaging strategy

Messaging strategy

+1

Why B2B brand voices converge

Apr 15, 2026

•

3 min read

Why B2B brand voices converge

And what you can do about it.

Carolyn Beaudoin
Carolyn Beaudoin

Messaging strategy

+1

Your voice guide is probably useless

Apr 8, 2026

•

3 min read

Your voice guide is probably useless

Within product categories, tone and cadence tend to converge. Here's why that matters.

Carolyn Beaudoin
Carolyn Beaudoin

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