Messaging insights for marketing leaders who need to fill pipeline (not just sound good).

One insight each week. Read in less time than it takes to refill your coffee. Written by the messaging strategist who works exclusively with sales-led B2B tech companies.

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Messaging strategy

Why B2B brand voices converge

And what you can do about it.

Apr 15, 2026

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3 min read

Messaging strategy

Your voice guide is probably useless

Within product categories, tone and cadence tend to converge. Here's why that matters.

Apr 8, 2026

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3 min read

Revenue leaks series

You can't activate opportunities you can't see

And most companies can't see as much as they think.

Apr 1, 2026

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2 min read

Messaging insights for marketing leaders who need to fill pipeline (not just sound good).

Why B2B brand voices converge

Your voice guide is probably useless

You can't activate opportunities you can't see

One insight. Zero fluff. Every week.