Conversion optimization

Oct 7, 2026

•

5 min read

What research shapes a brand voice for a sales-led B2B tech company?

Plus, why this research is necessary for alignment AND conversions.

Carolyn Beaudoin

Conversion optimization

Sep 23, 2026

•

2 min read

Your demo is an offer. Are you selling it like one?

Most demo pages ask for the meeting without saying what the buyer gets out of it. Here's how you can do better.

Carolyn Beaudoin

Conversion optimization

The case for show and tell in sales-led software marketing

Jul 1, 2026

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2 min read

The case for show and tell in sales-led software marketing

And why "show, don't tell" is incomplete advice.

Carolyn Beaudoin

Conversion optimization

Jun 3, 2026

•

3 min read

Messaging strategy development isn't “done” until strategy validation is done

(Yes, even really solid messaging strategies need this step.)

Carolyn Beaudoin

Conversion optimization

Apr 29, 2026

•

1 min read

Tell prospects a story they recognize

(You are telling stories in your marketing, right?)

Carolyn Beaudoin

Conversion optimization

Apr 22, 2026

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2 min read

Vague messaging?

It's probably costing you pipeline...

Carolyn Beaudoin

Conversion optimization

Feb 18, 2026

•

2 min read

The dashboard said everything was fine

(Spoiler: it wasn’t 🫣)

Carolyn Beaudoin

Conversion optimization

What research shapes a brand voice for a sales-led B2B tech company?

Your demo is an offer. Are you selling it like one?

The case for show and tell in sales-led software marketing

Messaging strategy development isn't “done” until strategy validation is done

Tell prospects a story they recognize

Vague messaging?

The dashboard said everything was fine

One idea. Zero fluff. Every week.