Case study

Conversion optimization

+4

The dashboard said everything was fine

Feb 18, 2026

•

2 min read

The dashboard said everything was fine

(Spoiler: it wasn’t 🫣)

Carolyn Beaudoin

Case study

+3

Your leads are disappearing

Feb 11, 2026

•

2 min read

Your leads are disappearing

Here's where they might be going.

Carolyn Beaudoin