Picture this:
On Monday, a prospect gets a nurture email from marketing about a problem your product solves. On Wednesday, Sales follows up on a demo they attended two weeks ago. On Friday, Product reaches out about a new product release.
You’ve got a problem when those three emails tell three slightly different stories (different language, different value props, different tones) and the prospect is left trying to reconcile them into a coherent picture of what your company actually does and why they should care.
Confusion is the enemy of conversion.
A confused prospect doesn't buy.
Instead, they go quiet (or, worse, they go to a competitor whose message is clearer).
This is the Too Many Cooks leak:
It's primarily a people and process problem: who owns what, when, and how handoffs get communicated. (For example, there’s a question to be asked regarding why a prospect engaged with Sales is also receiving marketing and product emails.)
But underneath the org chart issue is a messaging problem. If every team is working from the same messaging foundation (same language, same value props, same understanding of where the prospect is in their journey) the coordination becomes much easier. And the contact experience becomes coherent, even if multiple teams are involved.
The fix isn't fewer touchpoints. It's a shared messaging foundation that every team is actually using.
'Til next week,
Carolyn
How I can help you:
Boxcar helps marketing leaders at sales-led B2B tech companies fix their messaging. We start with why it's not working and end with a messaging strategy that actually drives the pipeline.
I also work with a small number of clients to operationalize that strategy using AI, building tools their marketing team can actually use to create high-quality, on-brand outputs. (If you’re curious about this, mention it when you reach out.)
Interested in working together? Reach out by filling this form.
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